Generative Engine Optimization (GEO)
Insights to help you win visibility in ChatGPT, Perplexity, and the zero-click future.
AI Visibility Optimization: How to Audit and Improve Your Brand in Answer Engines
A step-by-step guide to auditing visibility and brand sentiment across Google AI Overviews, ChatGPT, and other answer engines—plus a prioritization framework for fixes.
SEO vs GEO: What Stays the Same — and What Changes Completely
Technical SEO is still the foundation. But the way you earn visibility has changed forever.
What Is an AEO Tracker? (And Why Your Old Analytics Don't Work Anymore)
How AI answer engines broke traditional attribution, and what to measure instead.
Best AI Search Visibility Tools in 2026
Compare Orvi AI, Profound, and Promptwatch—and learn why brand and product visibility both matter.
AEO vs SEO – The pie is getting bigger
Why answer engine optimization is additive, how citations and share of voice work, and how to measure what you can't see in Search Console.
How AI sees your brand: navigating the 2026 GEO landscape
From search rankings to AI recommendations: why Generative Engine Optimization is the new battleground for e-commerce visibility.